63a Market Street,
Ashby de la Zouch,
LE65 1AH
Monday
9:00 - 17:30
Tuesday
9:00 - 17:30
Wednesday
9:00 - 17:30
Thursday
9:00 - 17:30
Friday
9:00 - 17:30
Saturday
9:00 - 13:00
Sunday
Closed
We collect honest feedback, straight from our customers to make sure that the reviews you read are authentic, giving you the confidence to be guided by real opinions, from real people, just like you.
Area Sales Director
Time at John German? I started at John German around 1998.
Best part of your job? Knowing our clients trust us and are confident in the knowledge we will sell their home for them. To make it as stress free as possible, we have a brilliant support team in the sales progression department. Lichfield is a small town and we regularly bump into happy customers which makes the job very rewarding.
Top tip for buyer or seller? Before going on the market, walk through your home and imagine how a buyer would see things for the very first time. Can you see anything which needs updating or fixing? Are there any rooms which look too cluttered or busy? If so, it’s worth taking a bit of time to get things looking fresh, spacious and homely.
Sales Director & Property Valuer
david.woodcock@johngerman.co.uk
Find David Woodcock on LinkedIn
Time at John German? I have been here since 2005.
Where is your favourite place in Ashby? What I love about Ashby is the fabulous range of period buildings tucked in and around the town. We really do have a bit of every era!
I’m a fan of Georgian buildings, their architecture and especially those grand imposing entrance doors.
Favourite part of your job? From the initial stages of meeting a client and hearing their personal story and why their home is important to them all the way through to seeing a sold sign appearing on their for sale board.
Top tip for buyer or seller? Always view a house, don’t dismiss it ‘online’
What would be your dream home? Cottage by the sea in North Devon.
Sales Manager
sarah.farrell@johngerman.co.uk
What is your experience? I have worked in the local property industry for approx. 26 years, predominantly in the Ashby de la Zouch area.
The best part of your job? I love both people and property, finding that perfect match is definitely the highlight of any day.
Top tip for buyer or seller? Trust me is the best tip I can give to you. Although at times selling or buying is stressful. I will always do my very best for you with as little stress as possible.
What would be your dream home? My dream home would be in a community village with a great pub! I am so fortunate to have already bought my dream home.
Senior Sales Negotiator
What is your experience?
I have over a decade of experience in property sales, with a background spanning both new-build homes and estate agency. This has given me a well-rounded understanding of the property market and the buying and selling process.
The best part of your job?
Meeting people and having the opportunity to visit their homes. I enjoy helping clients successfully sell their property and supporting them through the next chapter of their lives.
Top tip for buyer or seller?
Trust the process and listen to the market. The property market is constantly evolving, and no two days are the same. Being open to expert advice and adapting to market conditions can make all the difference to achieving the best outcome.
Dream Home:
Somewhere secluded where you can’t see another house, with plenty of scenic walks for the dog and a stream or river nearby. Peace, privacy and being surrounded by nature would make it the perfect place to call home.
Senior Sales Negotiator
What’s your experience?
I have 4 years of experience in property sales and 2 years in lettings, helping clients navigate every stage of their property journey with confidence.
What’s the best part of your job?
Getting to know each property and meeting new, friendly faces every day. No two clients or homes are ever the same, which keeps the role exciting and rewarding.
Top tip for buyers or sellers?
Communication is key! Stay open, ask questions, and trust the process. The right guidance can make all the difference.
Dream home?
A secluded blonde sandstone castle in the Scottish Highlands, surrounded by mountains, lochs, and endless countryside. The perfect mix of history, character, and breath-taking views.
Sales Negotiator
What is your experience?
I started my career in property in 2024, working as a legal secretary at a law firm in conveyancing. I then made the move to an estate agency in 2025 working as a Lettings Negotiator before progressing into my current role as a Sales Negotiator.
The best part of your job?
The best part about working in sales is helping people achieve the most important milestone in their lives, whether that’s helping first-time buyers get on the property ladder or assisting people with the sale of their most prized assets. I enjoy delivering a smooth experience and building lasting relationships.
Top tip for buyer or seller?
For buyers, know your budget, have your mortgage agreed in principle and view a variety of properties, you might be surprised by the one you will fall in love with! For sellers, follow your agent’s guidance and maintain clear communication throughout the process.
Dream Home:
A detached property with large windows and plenty of natural light. A walk-in wardrobe and large dressing room is a must have! A home that’s stylish, comfortable full of character.
Senior Sales Progressor
Time at John German? I joined John German in 2017 and having worked within the property industry since 1999 as a Senior Sales Negotiator and Property Valuer.
Favourite part of your job? Giving people the news we have exchanged and completed on the sale of their property and handing the keys over to excited buyers.
Top tip for buyer or seller? Make sure your solicitor and estate agent keep in regular contact with all parties.
What would be your dream home? A modern property with views over the beach and a swimming pool for the kids, oh and maybe with a hot tub and gym.
Lettings Manager
What’s your experience? I have completed work experience twice with John German. I have recently joined the company as an apprentice as I really enjoyed my time with the lettings and management team.
Favourite part of your job? My favourite part of the job is going out and seeing beautiful houses and letting them to excited, happy tenants.
Top tip for tenant or landlord? Choose a good agent. The team I am working with are all qualified and highly experienced – I am looking forward learning from them.
What would be your dream home? My dream home would be an open plan detached house with floor to ceiling windows overlooking the countryside.
Tenancy Manager
laura.francis@johngerman.co.uk
How long have you been at John German? Since the start of 2021.
Favourite part of your job? Building a solid working relationship with landlords and tenants, understanding expectations for a smooth-running tenancy.
What would be your dream home? My dream home would be a period property set in a nice secluded rural location, with lots of land and stunning views.
Tenancy Manager
Top tip for tenant or landlord? Always have an inventory.
What would be your dream home? A Victorian Villa.
Trainee Tenancy Manager
What is your experience?
I am training with John German currently, doing a two year Housing and Property Management Apprenticeship. Previously I worked with Marks and Spencer’s so my experience in customer service massively benefits me withing the role of a Property Manager. I am excited to be embedding myself in this career path and am looking forward to a career with John German.
The best part of your job?
For me the best part of the job is the people, helping people find their ideal home and helping landlords find reliable tenants. Viewing a variety of different properties is also something I love about my job.
Top tip for a landlord?
Invest and let a property that you know you would live in yourself.
What would be your dream home?
My dream home would be a detached property with ceiling to floor windows, overlooking the beautiful countryside with a florescent garden.
Independent Mortgage Advisor
What is your experience? I have over 4 years experience in the mortgage market
The best part of your job? Being able to help clients move into their dream homes.
Top Tip! Speak to an independent mortgage adviser to be able to ensure you are getting the best deal for you and ensure you meet all the lending criteria. Get some quotes and a mortgage in principle before you start viewing properties. This will put you in a better position to make an offer and give you a better understanding of what you would pay a month for that house.
What would be your dream home? A house overlooking the beach and sea.
Marketing Assistant
Fiona.Clougher@johngerman.co.uk
Find Fiona Clougher on LinkedIn
Time at John German? I started at John German in January 2018. We bought our house from JG in 2015 and were so impressed with the service I decided I needed to work for them!
Favourite part of your job? I love the variety that marketing offers me each week. Being able to mix my (slightly nerdy) organisational skills with a creative outlet is such a great combination! It’s so rewarding helping to come up with ways to best showcase both properties and our fantastic company.
Top tip for buyer or seller? If you need a mortgage, speak to a mortgage advisor to get an Agreement in Principle in place before you start your search. This will put you in a much better position when making an offer on a property.
What is your dream home?: I don’t need a mansion… too much cleaning!!! However, I’d love a character property with a gorgeous sunny garden. Something like a renovated red brick farmhouse… ideally with a traditional courtyard, some outbuildings and a lovely big wraparound plot. I know my daughter would love some stables too!
Area Sales Director
Time at John German? I started at John German around 1998.
Best part of your job? Knowing our clients trust us and are confident in the knowledge we will sell their home for them. To make it as stress free as possible, we have a brilliant support team in the sales progression department. Lichfield is a small town and we regularly bump into happy customers which makes the job very rewarding.
Top tip for buyer or seller? Before going on the market, walk through your home and imagine how a buyer would see things for the very first time. Can you see anything which needs updating or fixing? Are there any rooms which look too cluttered or busy? If so, it’s worth taking a bit of time to get things looking fresh, spacious and homely.
Sales Director & Property Valuer
david.woodcock@johngerman.co.uk
Find David Woodcock on LinkedIn
Time at John German? I have been here since 2005.
Where is your favourite place in Ashby? What I love about Ashby is the fabulous range of period buildings tucked in and around the town. We really do have a bit of every era!
I’m a fan of Georgian buildings, their architecture and especially those grand imposing entrance doors.
Favourite part of your job? From the initial stages of meeting a client and hearing their personal story and why their home is important to them all the way through to seeing a sold sign appearing on their for sale board.
Top tip for buyer or seller? Always view a house, don’t dismiss it ‘online’
What would be your dream home? Cottage by the sea in North Devon.
Sales Manager
sarah.farrell@johngerman.co.uk
What is your experience? I have worked in the local property industry for approx. 26 years, predominantly in the Ashby de la Zouch area.
The best part of your job? I love both people and property, finding that perfect match is definitely the highlight of any day.
Top tip for buyer or seller? Trust me is the best tip I can give to you. Although at times selling or buying is stressful. I will always do my very best for you with as little stress as possible.
What would be your dream home? My dream home would be in a community village with a great pub! I am so fortunate to have already bought my dream home.
Senior Sales Negotiator
What is your experience?
I have over a decade of experience in property sales, with a background spanning both new-build homes and estate agency. This has given me a well-rounded understanding of the property market and the buying and selling process.
The best part of your job?
Meeting people and having the opportunity to visit their homes. I enjoy helping clients successfully sell their property and supporting them through the next chapter of their lives.
Top tip for buyer or seller?
Trust the process and listen to the market. The property market is constantly evolving, and no two days are the same. Being open to expert advice and adapting to market conditions can make all the difference to achieving the best outcome.
Dream Home:
Somewhere secluded where you can’t see another house, with plenty of scenic walks for the dog and a stream or river nearby. Peace, privacy and being surrounded by nature would make it the perfect place to call home.
Senior Sales Negotiator
What’s your experience?
I have 4 years of experience in property sales and 2 years in lettings, helping clients navigate every stage of their property journey with confidence.
What’s the best part of your job?
Getting to know each property and meeting new, friendly faces every day. No two clients or homes are ever the same, which keeps the role exciting and rewarding.
Top tip for buyers or sellers?
Communication is key! Stay open, ask questions, and trust the process. The right guidance can make all the difference.
Dream home?
A secluded blonde sandstone castle in the Scottish Highlands, surrounded by mountains, lochs, and endless countryside. The perfect mix of history, character, and breath-taking views.
Sales Negotiator
What is your experience?
I started my career in property in 2024, working as a legal secretary at a law firm in conveyancing. I then made the move to an estate agency in 2025 working as a Lettings Negotiator before progressing into my current role as a Sales Negotiator.
The best part of your job?
The best part about working in sales is helping people achieve the most important milestone in their lives, whether that’s helping first-time buyers get on the property ladder or assisting people with the sale of their most prized assets. I enjoy delivering a smooth experience and building lasting relationships.
Top tip for buyer or seller?
For buyers, know your budget, have your mortgage agreed in principle and view a variety of properties, you might be surprised by the one you will fall in love with! For sellers, follow your agent’s guidance and maintain clear communication throughout the process.
Dream Home:
A detached property with large windows and plenty of natural light. A walk-in wardrobe and large dressing room is a must have! A home that’s stylish, comfortable full of character.
Senior Sales Progressor
Time at John German? I joined John German in 2017 and having worked within the property industry since 1999 as a Senior Sales Negotiator and Property Valuer.
Favourite part of your job? Giving people the news we have exchanged and completed on the sale of their property and handing the keys over to excited buyers.
Top tip for buyer or seller? Make sure your solicitor and estate agent keep in regular contact with all parties.
What would be your dream home? A modern property with views over the beach and a swimming pool for the kids, oh and maybe with a hot tub and gym.
Lettings Manager
What’s your experience? I have completed work experience twice with John German. I have recently joined the company as an apprentice as I really enjoyed my time with the lettings and management team.
Favourite part of your job? My favourite part of the job is going out and seeing beautiful houses and letting them to excited, happy tenants.
Top tip for tenant or landlord? Choose a good agent. The team I am working with are all qualified and highly experienced – I am looking forward learning from them.
What would be your dream home? My dream home would be an open plan detached house with floor to ceiling windows overlooking the countryside.
Tenancy Manager
laura.francis@johngerman.co.uk
How long have you been at John German? Since the start of 2021.
Favourite part of your job? Building a solid working relationship with landlords and tenants, understanding expectations for a smooth-running tenancy.
What would be your dream home? My dream home would be a period property set in a nice secluded rural location, with lots of land and stunning views.
Tenancy Manager
Top tip for tenant or landlord? Always have an inventory.
What would be your dream home? A Victorian Villa.
Trainee Tenancy Manager
What is your experience?
I am training with John German currently, doing a two year Housing and Property Management Apprenticeship. Previously I worked with Marks and Spencer’s so my experience in customer service massively benefits me withing the role of a Property Manager. I am excited to be embedding myself in this career path and am looking forward to a career with John German.
The best part of your job?
For me the best part of the job is the people, helping people find their ideal home and helping landlords find reliable tenants. Viewing a variety of different properties is also something I love about my job.
Top tip for a landlord?
Invest and let a property that you know you would live in yourself.
What would be your dream home?
My dream home would be a detached property with ceiling to floor windows, overlooking the beautiful countryside with a florescent garden.
Independent Mortgage Advisor
What is your experience? I have over 4 years experience in the mortgage market
The best part of your job? Being able to help clients move into their dream homes.
Top Tip! Speak to an independent mortgage adviser to be able to ensure you are getting the best deal for you and ensure you meet all the lending criteria. Get some quotes and a mortgage in principle before you start viewing properties. This will put you in a better position to make an offer and give you a better understanding of what you would pay a month for that house.
What would be your dream home? A house overlooking the beach and sea.
Marketing Assistant
Fiona.Clougher@johngerman.co.uk
Find Fiona Clougher on LinkedIn
Time at John German? I started at John German in January 2018. We bought our house from JG in 2015 and were so impressed with the service I decided I needed to work for them!
Favourite part of your job? I love the variety that marketing offers me each week. Being able to mix my (slightly nerdy) organisational skills with a creative outlet is such a great combination! It’s so rewarding helping to come up with ways to best showcase both properties and our fantastic company.
Top tip for buyer or seller? If you need a mortgage, speak to a mortgage advisor to get an Agreement in Principle in place before you start your search. This will put you in a much better position when making an offer on a property.
What is your dream home?: I don’t need a mansion… too much cleaning!!! However, I’d love a character property with a gorgeous sunny garden. Something like a renovated red brick farmhouse… ideally with a traditional courtyard, some outbuildings and a lovely big wraparound plot. I know my daughter would love some stables too!
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