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Selling a property doesn’t always follow the traditional route.
For some sellers, particularly where a defined timescale or a different approach to marketing is important, selling at auction can provide an alternative way to bring a property to market.
At John German, we work closely with BTG Eddisons Property Auctions to help sellers access specialist auction expertise alongside our own local property knowledge and marketing experience.
But what does that relationship mean for sellers, and how does the auction process work?
One of the main attractions of an auction is the structure it provides.
Rather than waiting for a buyer to make an offer through a conventional negotiation, an auction creates a clearly defined process, with interested buyers competing against one another through bidding.
For sellers, this can offer:
Auction isn’t necessarily right for every property, however. The circumstances of the seller, the type of property and the likely buyer audience all need to be considered.
John German has local knowledge of the property markets across the areas we cover, while our relationship with BTG Eddisons Property Auctions gives sellers access to specialist auction expertise.
The two can work together to consider how a property should be presented and marketed, who the likely audience could be and whether an auction strategy is appropriate.
Good marketing remains important. An auction doesn’t remove the need to present a property well or reach the right potential buyers. In fact, making sure a property receives appropriate exposure before the auction is an important part of generating interest.
In our latest video, Phil Sandbach from John German is joined by Chris Theocharides, Senior Commercial Surveyor at BTG Eddisons, for a Q&A about the relationship between the two businesses and the auction process.
They discuss how John German and BTG Eddisons work together and how the combination of targeted marketing and specialist auction knowledge can help sellers considering this route.
🎥 Click to watch the video below to hear directly from Phil and Chris.
For some sellers, the traditional sales process will be the right approach. For others, the structure and timescales offered by an auction may make it an option worth considering.
The best place to start is with an honest conversation about your property, your circumstances and what you’re hoping to achieve.
Thinking about selling a property at auction? Get in touch with your local John German team to discuss your options.
Date Posted
September 18, 2026
Article Category
Author
Fiona Clougher
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