Mon 02 Nov 2015
Most sellers, when asked this question, will respond with something to the effect that their house holds mass appeal; that it has something to offer most buyers.
However, if you have a target buyer in mind, then pay some attention to attracting that buyer, you could actually steal a march on your competition!
To ensure that your house acts like a magnet to attract your most likely buyer, you need to first identify them, then find out as much as you can about that buyer:
Ask your agent who he considers to be your most likely buyer, and why.
Then look at your viewers: what kind of age group are they in, and what ‘life chapter’ are they currently at? Are they ’upsizing’ or ‘downsizing’? Couple or family?
At John German, we have many years of experience in targetting buyers effectively, and we can explain to you who we think is the most likely type of person to buy your home, and why.
Are they looking for a quieter life at a slower pace, or do they want to move somewhere urban and cosmopolitan? What would they expect to pay and what are they able to pay?
At John German we spend a lot of time ‘qualifying’ buyers, to make sure that they don’t waste anyone’s time; that they are motivated and enthusiastic about moving home.
What are they looking for? Do they want great restaurants nearby and a train station within walking distance? Or would they prefer an ensuite and a large garden? Match their needs.
Your buyers are trying to spot clues that your home is what they’ve been looking for, so make sure they find them: the urbanites may well be pleased to see a bottle of champagne, a state-of-the-art coffee machine and some chic coffee table books.
Those buyers looking for outside space and a more relaxed pace of life may be attracted by pretty window boxes and somewhere to barbecue with friends.
Remember – know your buyer – win the sale; and if you have any questions about who your buyer might be, please get in touch with us at John German.
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