Thu 04 Jan 2018
Spring and summer is traditionally seen as a good time to put a property on the market, however the way in which people search for a house to buy has changed rapidly over recent years. With the ability to see a property online before a viewing, buyers keen to move are still looking regardless of what time of year it is. We are noticing more and more that those who put their property on the market during winter, particularly as early as January, are benefitting from the lack of competition there is from other sellers. In the last five working days, since the Christmas break, we've already had 47 offers on properties for sale here!
If you are contemplating selling your house in the winter, be sure to take advice from experienced and trusted agents.
Simple tips to selling your property in the winterSet a realistic price
To help decide how much to market your property for, we would suggest you book a valuation with several local estate agents. A good agent will have comparable data of other houses in the area, in terms of what they have recently sold for, plus information on how much demand there is for such property. This will most definitely help when deciding on the asking price for your house.
"It's vital that you don't over inflate the price at this time of year. Be realistic with what you can achieve, otherwise your property may remain on the market a lot longer than necessary, which can put doubt in buyers minds." advises Rob Clark, Valuer for John German in Loughborough and East Leake.
Say yes to day time viewings
Understandably, if you are working it isn't necessarily easy to arrange viewings during the day. However during the darker winter months, daytime viewings are best. If you are going to find it difficult to carry out viewings, seek out an agent that includes this as part of their package. Turning away buyers because you aren't able to accommodate a viewing isn't ideal when trying to sell a property.
Avoid photographs that indicate how long the house has been on the market for
If the photos were taken during the recent snowy weather, ensure you have new ones done to replace these as quickly as possible, otherwise the house will look like it has been on the market for a while. This advice should be applied during a change to any season; for example don't be tempted to keep using photos with your garden in full bloom during the summer if your house is on the market in February.
Make your property warm, cosy and inviting
It's amazing how much difference switching the heating and lights on can make. Buyers are more likely to 'warm' to your property if you actually then feel warm and cosy in it! For those with a log burner/fireplace, make the most of this feature and light it for every viewing! Just the smell alone will entice those looking for their next home.
"The level of professionalism and customer care was in a different league to our previous agents."