Thu 18 Feb 2016
Sometimes it seems that every weekend sees you tidying, vacuuming and getting rid of the dogs yet again, but come Monday, it’s the same old story – they aren’t interested.
According to statistics a house sells on average after around 15 viewings, and during this time, there should be at least 2 or 3 second viewings, and usually a low offer or two. If this is not the case, and you have a very high number of viewings which don’t even lead to second time viewings, clearly something is not right – but what?
The marketing materials could be misleading. Perhaps the wrong aspects of the house are being promoted, such as a photograph of the back of the house used as the leading image; a very wide-angled lens used in property photography can make small rooms look vast, or maybe an important feature, such as the fact that the house is next to a school or has no garden, has not been mentioned in the description at all. Your marketing materials (brochure, online advert, photography) all need to be flattering, but not misleading.
Maybe your agent is being over-enthusiastic, and pressing everyone, no matter how unsuitable, to come to view. Be selective – only allow viewers who are in a position to actually buy the house, so then even if you have less buyers wanting to view, at least your viewings will all be of a high quality. At John German Estate Agents we spend a lot of time ‘qualifying’ buyers, to make sure that they don’t waste anyone’s time; that they are motivated and enthusiastic about moving home
Make sure that your agent is seeking full and frank feedback from your viewers. A comment of “not for us” is not helpful. Impress upon them the importance of being aware of any issues, particularly those which you can do something about.
Engage a home stager. A professional expert with a dispassionate viewpoint can often identify problems that are easy and inexpensive to rectify. A beautifully presented home that has been staged especially for photography and viewings will set you head and shoulders above the competition. We recommend Elaine at Lemon and Lime Interiors.
Too many viewings is a much easier problem to deal with than no viewings, and is a positive measure of how many buyers are looking for a property of your type, location and price range. Now all you need to do is attract that one viewer who actually wants to buy your house!
By far the most important and unique feature that continues to bring success to our clients in all market conditions, is the quality, experience and dedication of our staff. If you are struggling to sell your property, get in touch with us at John German Estate Agents and we will be more than happy to offer some help and advice.
"I recently employed John German to deal with the sale of my property (Barrow Upon Soar) and the service that I received was exemplary. Even from the initial meeting I was impressed wit the professionalism of your employees and was very confident with you acting on my behalf. The numerous back-to-back, group viewings coupled with Barry's brilliant showing of the house ensured that I had a multitude of asking price and above offers to choose from. I was quite taken aback when the sale went to best and final offers and was simply delighted to accept an offer that far exceeded my expectation. I was always well informed during each stage of the process and helpful guidance and advise was given when needed. In particular Lauren Powley was tremendous. She never failed to communicate with me and was always very friendly, professional and helpful. I am left in no doubt that without Lauren and John German the property would have sold at a much lower price and the whole process would have been much lengthier and more stressful."