Tue 20 Dec 2016
As a rule, the first 8 weeks should be the busiest time for interest when a house has gone onto the market. At this stage, you should be experiencing a good level activity on your home, including several viewings and possibly some offers.
If this isn’t the case, and you seem to be struggling to sell your property, it could be a good time to evaluate the reasons why and implement some changes to generate more interest from potential buyers.
HOW TO GET MORE VIEWINGS
LESS IS SOMETIMES MORE
Be selective with the number of pictures you are using to market the property. Give a buyer a taster of what the property is like, there’s no need to show them every corner of the house, even if it is a stunning property.
The same goes for the property description, buyers don’t no need chapter and verse, let the photos do the talking! Get your buyer intrigued so they pick up the phone & book a viewing.
CONSIDER RIGHTMOVE’S PRICE RANGES BEFORE SETTING YOUR ASKING PRICE
It is a common misconception by sellers and even estate agents, that it is advantageous to price, for example, a £400,000 property at £399,950. However, by doing this you could be excluding your property from a buyer’s search.
Take a look at the price bandings on Rightmove and consider these before deciding on your property’s asking price. The more people that can see it on the Internet the more interest you will receive. Also this is something to remember if you decide to reduce your asking price.
WHO IS YOUR MAIN TARGET AUDIENCE & WHAT WOULD THEIR SEARCH CRITERIA BE?
If you have a family house with 5 bedrooms plus an annex with 2 further bedrooms describe it as exactly like that. Resist the temptation to list your property as a 7 bedroom house, you may think this will attract more buyers when in fact it could put them off. You could also be putting off another target audience, down-sizers.
And don’t forget the golden rule when trying to sell a property...
First impressions are vital to entice buyers to view your home, get this wrong and you could end up putting them off before they have stepped through the front door.
Declutter the house as much as possible; there is nothing worse than seeing properties advertised for sale which look untidy, this is not a welcoming sight for any buyer.
Keep décor neutral, help buyers visualise what they could do to the property if they were to move in.
If things still don’t seem to be progressing, consider using a new estate agent who may be more proactive in your area.
John German have helped many people sell their properties where other agents have failed. By relaunching your property to the market with fresh photographs and a proactive sales team we will bring fresh enthusiasm to help generate that all important sale.
"After approaching a number of local agents we went with John German based on their professional and insightful approach, as we were dual listed (due to other constraints), we found the direct comparison quite stark particularly the level of communication end to end and above all, the practical and helpful advice. Well done to the Lichfield office, a great team who I would strongly recommend to anybody contemplating the important buying or selling decision."